The bottom line: we can market the heck out of Childwold, N.Y. as a tourism destination, but the visitors will stay in Lake Placid anyway.
Marketing alone is not the solution to the sustainable tourism problem.
In a recent post by NCPR’s Brian Mann, he revisits the idea that there is a lack of a coordinated tourism marketing effort for the Adirondacks. He cites the “balkanization” of the region, “with no central governing organization to shape how and where dollars are spent”.
He’s right. » Continue Reading.
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