LAKE PLACID, NY – The Regional Office of Sustainable Tourism has released the results of its 2021 Leisure Travel Study, which analyzes non-business travel to Lake Placid, Essex and Hamilton counties, along with the adjacent communities of Tupper Lake and Saranac Lake.
The leisure travel study is conducted each year to identify travel trends, gauge the impact of marketing initiatives and implement data-driven decisions.
“We base our marketing decisions on available data, insights and trends so that we can optimize results,” said James McKenna, CEO, Regional Office of Sustainable Tourism. “This survey continues to provide information that allows us to better understand leisure travelers in our region.”
ARTA to NYS: Let’s speed up the rail trail construction
“Use and misuse of the travel corridor through the Adirondacks.” That’s the subject of a letter to Gov. Andrew Cuomo from Adirondack Recreational Trail Advocates, the nonprofit that’s been working for many years to establish a 90-mile recreational trail through the Adirondack Park from Lake Placid to Old Forge. ARTA achieved partial success when the state announced its grand compromise back in 2015 — 34 miles of the old railroad line would be converted to a year-round recreational trail linking Lake Placid, Saranac Lake and Tupper Lake. The rest of the state-owned “travel corridor” would be devoted to creating the longest tourist train ride in the country.
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