Posts Tagged ‘Regional Office of Sustainable Tourism’

Saturday, July 20, 2024

Battle of the Cones: Voting for Adirondack’s favorite ice cream stand begins July 22

Ice Cream in the Adirondacks.

Lake Placid, NY – Battle of the Cones, a lighthearted summer showdown showcasing the Adirondack region’s ice cream stands, is kicking off on July 22. It follows National Ice Cream Day on July 21. Online voting begins July 22 and close on Aug. 18.

The Regional Office of Sustainable Tourism (ROOST) established the social media-based competition in 2022 to promote the region’s ice cream stands and their communities.

» Continue Reading.

Wednesday, July 17, 2024

Ironman Lake Placid Traffic Impact: Road Closures and Traffic Delays Expected

Ironman participant running

Lake Placid, NY (July 17, 2024) – The 25th Ironman Lake Placid will take place on Sunday, July 21; its course is defined along roads throughout Lake Placid, Keene, Jay, Upper Jay, Au Sable Forks and Wilmington. New York State Police traffic control, in collaboration with Ironman officials, have established the local road closure and traffic impact schedule.

Traffic pattern changes and delays will impact Lake Placid and surrounding communities as some regional routes, and specific lanes along certain routes, are closed to automobile traffic. Temporary road closures will begin at 5:00 a.m.; please use caution and expect delays.

» Continue Reading.

Saturday, June 22, 2024

Tupper Lake Tinman Triathlon slated for June 29


The Tupper Lake Tinman Triathlon will take place on Saturday, June 29, beginning at 8 a.m. Established in 1983, the race welcomes approximately 700 participants each year and features 5 different races: tinman (1.2-mile swim, 56-mile bike, 13.1-mile run); aquabike (1.2-mile swim, 56-mile bike); team relay (1.2-mile swim, 56-mile bike, 13.1-mile run); Olympic (0.94-mile swim, 24-mile bike, 6.2-mile run); and a sprint (0.6-mile swim, 12.4-mile bike, 3.1 -mile run).

The event attracts participants from the local region along with many who travel great distances to take part. The Town of Tupper Lake will host an expo during Friday’s athlete check-in at the Tupper Lake Civic Center, where High Peaks Cyclery will be on hand to assist with any last-minute items that the racers may need.

Tinman is sponsored by the Town of Tupper Lake Recreation Department, which also organizes and deploys hundreds of volunteers to help manage event logistics.

Check-in for the race begins on Friday, June 28 from 11:00 a.m. until 8:00 p.m. There is limited check-in available on race day, beginning at 5:30 a.m.

Visit or the Tinman’s Facebook page for more information about the race.

Photo at top: Tupper Lake Tinman 2022. Photo Credit: ROOST.

Thursday, June 20, 2024

Check out this list of summer concerts happening in communities around the Adirondacks

People listen to a lakefront concert

Ah, the summer concerts. Sitting on a blanket, or dancing barefoot in a park or other grassy setting, enjoying the company of those around you. As several towns around the Adirondack region are gearing up for the summer season, many have announced their summer outdoor concert series so you can plan ahead. See below for a roundup of Adirondack-area outdoor concerts.

» Continue Reading.

Sunday, June 16, 2024

Sixty-five Adirondack region farmers markets prep to open

vegetables at a farmers market

Adirondack region farms, artisans, apiaries, local breweries, bakeries, and other regional vendors are preparing to offer their products at the region’s farmers markets, taking place throughout the summer and fall. The region boasts 65 farmers markets, taking place in small communities and larger villages throughout the Adirondacks. Farmers markets allow consumers to have easy access to locally grown food, allowing them to support local farmers and foster a sense of community as popular weekly events.

Adirondack Harvest, a program of Cornell Cooperative Extension of Essex County, is dedicated to promoting local agriculture, has developed a directory of the farmers markets dotting the Adirondack landscape which can be accessed at The website shares information about market locations, schedules, and information about seasonal produce. Dedicated to promoting the local food and agriculture of the region, Adirondack Harvest connects farmers, producers, and consumers to strengthen the agricultural community and foster a sustainable food system while preserving both local food access and scenic landscapes.

Photo at top: Vegetables displayed at the Saranac Lake Farmers Market. Photo provided by ROOST.

Monday, June 10, 2024

Dan Kelleher named ROOST President and CEO, Christine Hoard Joins The Hyde Collection

Regional Office of Sustainable Tourism (ROOST) Names Dan Kelleher as President and CEO

Lake Placid, N.Y. – After a nationwide search, The Regional Office of Sustainable Tourism (ROOST) has named Dan Kelleher as its next President and CEO, following the retirement of James McKenna, who served in the role for 42 years.

Most recently, Kelleher served as the Special Assistant for Economic Affairs at the New York State Adirondack Park Agency, where he assisted in the entitlements of more than $700 million in real estate development projects, established two programs to assist communities with economic development planning, and served on numerous local and regional economic and community development committees.

» Continue Reading.

Wednesday, May 29, 2024

Lake Placid Community Day returns June 2

Graphic for 6th annual Lake Placid Community Day

The Lake Placid Community Day Organizing Committee has announced that the 6th annual Lake Placid Community Day is this Sunday, June 2 from 1 to 4 p.m. at the North Elba Horse Show Grounds. All those who live, work, or volunteer in the community are encouraged to attend. The free celebration features free food and beverages and live music by locally-based band Big Boss Sausage. Representatives from the Lake Placid Olympic and Paralympic Training Center will be serving up food at the event. Community Day also features a host of activities for kids including face painting, balloon animals, and a caricaturist. The theme for this year’s kids’ activities is Superheroes.

» Continue Reading.

Wednesday, May 22, 2024

Ironman Event to Continue in Lake Placid Through 2027

Scene at Ironman Lake Placid, 2013. photo by Nancie BattagliaIRONMAN and the Village of Lake Placid, the Town of North Elba and the Regional Office of Sustainable Tourism (ROOST) have agreed to a three-year partnership renewal to keep the iconic and longstanding Athletic Brewing IRONMAN® Lake Placid triathlon in the Adirondacks through 2027. The agreement will benefit communities, event participants, businesses, and nonprofits in the region.

“The IRONMAN Lake Placid triathlon is one of the region’s premier, large-scale events,” said Town of North Elba Supervisor Derek Doty. “This year it’s celebrating its 25th year which is an incredible milestone. Our community is proud to be part of the longest-running IRONMAN event in the contiguous US and we are excited to surpass that milestone over the next three years with the renewal of this contract.”

» Continue Reading.

Thursday, May 16, 2024

Tenth Annual Adirondack Day Showcases Adirondack Region’s Economic Vitality


man stands at a podium

Lake Placid, NY- Adirondack Day, an annual event showcasing the region’s economic diversity, took place in Albany on May 6 at the Legislative Office Building. The event, co-sponsored by Senators Neil Breslin and Jose M. Serrano, showcases the breadth of Adirondack-based organizations, businesses, educational institutions, environmental preservation groups, and various industry sectors.

The event was organized by the Regional Office of Sustainable Tourism and the North Country Chamber of Commerce, along with representatives from a number of industry sectors throughout the Adirondacks including tourism, environmental sustainability, history, education, sports, housing, healthcare, agriculture, hospitality, economic development, and arts. The event showcased a number of Adirondack-themed displays and exhibits, local food and beverages and featured opportunities for attendees to meet and interact with exhibitors.

» Continue Reading.

Monday, May 13, 2024

Fishing Tournaments Land Economic Boost For The Lake Champlain Region

fisherman on a boat

Ticonderoga, NY – The Regional Office of Sustainable Tourism (ROOST), in coordination with the Ticonderoga Area Chamber of Commerce (TACC), has released the results of the 2023 Lake Champlain Region bass tournament survey, developed to assess the economic impact of the region’s fishing tournaments.

Overall economic impact of the fishing tournaments in 2023 was substantial. Visitors contributed positively to the local economy, with an estimated total spend in Essex County amounting to more than $2 million. The Ticonderoga area and Lake Champlain Region typically host 30-40 tournaments between May and October each year, depending on each tournament’s rotation of contracted locations, with many of these tournaments attracting hundreds of participants.

» Continue Reading.

Tuesday, April 23, 2024

Great Adirondack Garage Sale Registration Now Open

Great Adirondack Garage Sale graphic.

Lake Placid, NY – The Regional Office of Sustainable Tourism (ROOST) is encouraging community residents of Hamilton and Franklin counties to plan for the 2024 Great Adirondack Garage Sale, scheduled for Memorial Day weekend. The event takes place along a 200-mile route through the area, along NYS Routes 28, 30 and 3.

The annual event is a popular kick-off to the summer season, with residents and visitors embracing the opportunity to buy and sell unique household items, gently used home furnishings and quirky treasures.

» Continue Reading.

Tuesday, January 30, 2024

ADK Groups Urge Backcountry Caution During April 8 Eclipse

total solar eclipse

Community-based celebrations provide safe, exciting viewing experiences 

Saranac Lake, NY – The Regional Office of Sustainable Tourism (ROOST), Adirondack Mountain Club (ADK), and Adirondack Council are urging caution for those considering an Adirondack Park backcountry adventure to view the total solar eclipse this April.

On April 8, much of the Adirondack Park will be in the path of totality for the once-in-a-lifetime, full solar eclipse, and while the mountains and lakes of the Adirondacks may provide a beautiful backdrop, conditions in the Adirondack backcountry that time of year can be perilous.

Given the combined natural beauty of the Adirondacks and the eclipse, people may be considering a hike into the Adirondack wilderness to view it. However, it is likely that full winter conditions will be present on the trails and mountains at that time, with dangers to people and the environment if hikers are not prepared.

» Continue Reading.

Wednesday, December 6, 2023

Adirondack Region Featured In Condé Nast Traveler’s “24 Places To Go In 2024”

Whiteface Mountain in winter

Lake Placid, NY  – The Adirondack region has been included in Condé Nast Traveler’s annual list of places to visit. Upstate New York was recognized as one of the “24 Places to Go in 2024,” with the Adirondack region, along with area attractions and hotel properties receiving specific mention.

Upstate New York is one of 24 destinations featured in the magazine’s annual roundup and one of three North American destinations included on the list, along with Santa Fe, New Mexico and Quebec, Canada. Other locations featured in “24 Places to Go in 2024” include: Budapest, Hungary; French Polynesia; the Kimberley, Australia; Kobe, Japan; Mauritius; Madagascar; South and Central Sri Lanka; and South Island, New Zealand. The Upstate New York section of the Condé Nast feature provides information about both the Hudson Valley and the Adirondack regions. » Continue Reading.

Friday, November 24, 2023

James McKenna, Longtime CEO of ROOST, Announces Retirement After Four Decades of Service



Career Spans Over 40 Years of Notable Accomplishments Advancing Successful, Sustainable Economic Development in the North Country

Lake Placid, NY— After more than 40 successful years supporting communities and sustainable tourism as Chief Executive Officer of the Regional Office of Sustainable Tourism (ROOST), Jim McKenna announced he will conclude his service in the position on April 30, 2024. The ROOST Board of Directors will conduct a national search for his successor with the assistance of an experienced firm that has placed top executives in the Destination Marketing and Management field across the United States. Local and regional candidates will also be encouraged to apply.

» Continue Reading.

Thursday, November 16, 2023

Holiday shopping events, community celebrations around the ADKs

Christmas tree ornaments.

Lake Placid, NY – Adirondack residents and visitors are encouraged to shop locally this holiday season. Community events, craft fairs, small business Saturdays, and holiday-themed shopping events have been scheduled throughout November and December.

Many of these community- and business-based events focus on the importance of supporting local shops, services, and restaurants throughout the holiday season by presenting unique shopping experiences, highlighting the availability of unique gift ideas, and showcasing personalized service.

» Continue Reading.