Posts Tagged ‘Regional Office of Sustainable Tourism’

Monday, November 21, 2022

Town of North Elba awards more than $600,000 to several local organizations

LAKE PLACID, NY  – The Town of North Elba is awarding more than $600,000 to several local organizations through its North Elba Local Enhancement and Advancement Fund (LEAF).

Projects that will receive LEAF funding were submitted by the following organizations: Adirondack Film Society, Adirondack Rail Trail Association, Adirondack Sports Council, Essex County Industrial Development Agency, Homestead Development Corp., John Brown Lives!, LPSA, Inc., Paul Smith’s College Adirondack Watershed Institute, Saranac Lake Civic Center, Inc., and the Town of North Elba.

LEAF grants are available to nonprofits, local governments and public sector organizations within the Town of North Elba. This is the fourth round of grants made available to local organizations since the program’s inception in 2020.

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Tuesday, November 15, 2022

Lake Placid 2023 FISU World University Games Information Session Set for Nov. 21

LAKE PLACID, NY (November 15, 2022) –  The Lake Placid Regional Office of Sustainable Tourism will host a Lake Placid 2023 FISU World University Games information session on Monday, November 21 at 5:30 p.m. at the Lake Placid Conference Center, second floor. Area residents and business owners are encouraged to attend.

The event will share information about regional plans and preparations for the 11-day international, multi-sport and multi-location event taking place from January 12-22, 2023. Presenters include representatives from Adirondack Sports Council along with the NYS Olympic Regional Development Authority (ORDA).

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Thursday, September 8, 2022

Regional Office of Sustainable Tourism Conducts Local Tourism Impact Survey

Crowd at the Beach for lake placid ironmanLAKE PLACID, NY – The Regional Office of Sustainable Tourism is seeking feedback from residents and business owners within Essex and Hamilton counties, along with the villages of Tupper Lake and Saranac Lake regarding their perception of how tourism affects the region.

The survey will capture business owners’ and residents’ perceptions and opinions about a number of topics as they relate to tourism within the region. It seeks to better understand sentiment regarding tourism-related activities and impacts that contribute positively to the local economy and social environment within the region, along with topics that may be a source of concern.

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Wednesday, August 17, 2022

ROOST Releases 2021 Leisure Travel Study Results

LAKE PLACID, NY  – The Regional Office of Sustainable Tourism has released the results of its 2021 Leisure Travel Study, which analyzes non-business travel to Lake Placid, Essex and Hamilton counties, along with the adjacent communities of Tupper Lake and Saranac Lake.

The leisure travel study is conducted each year to identify travel trends, gauge the impact of marketing initiatives and implement data-driven decisions.

“We base our marketing decisions on available data, insights and trends so that we can optimize results,” said James McKenna, CEO, Regional Office of Sustainable Tourism. “This survey continues to provide information that allows us to better understand leisure travelers in our region.”

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Thursday, July 28, 2022

Adirondack High Peaks Hiker Shuttle Pilots Multi-Day Transport Option

 

LAKE PLACID, NY (July 27, 2022) – An overnight shuttle program for hikers seeking multi-day excursions in the High Peaks Wilderness region of the Adirondacks will be offered on August 8 and August 15 as part of the Essex County Route 73 Hiker Shuttle program. The multi-day shuttle allows visitors to easily hike and camp for up to four days and three nights in the High Peaks Wilderness region, without the cumbersome vehicle logistics required for a through-hike.

This special schedule gives easy access to the most popular trails in the region and allows for multi-day “through-hikes” beginning at one location and ending at another, without the need for hikers to drive their vehicle to a regional trailhead. Overnight and multi-peak excursions often require multiple trips and multiple vehicles left at trailheads so that hikers can access their vehicles at the beginning and end of their trip. The multi-day shuttle alleviates this requirement.

The shuttle transports visitors from the Frontier Town Gateway parking lot in North Hudson (Exit 29), often referred to as the ‘A-frame,’ to the Adirondak Loj in North Elba, where hikers can access some of the most popular hiking trails to the most remote peaks, including Marcy, Haystack, Colden, Panther Gorge, Wallface, and Indian Pass.

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Sunday, July 17, 2022

YouTube Personalities, Singletracks Writer Bike in the Adirondacks

LAKE PLACID, NY (July 12, 2022) – The Regional Office of Sustainable Tourism is promoting the growing network of mountain bike trails in the region by arranging for travel writers and video content producers to visit the area. YouTube personalities Mo and Hannah, along with a writer from Singletracks, visited the region at the end of June.

Mo Assoum and Hannah Binder, also known as Awesome MTB, produce travel-related mountain biking and paddling videos that they share on their YouTube channel, blog and social media accounts. They visited the region from June 27 – July 2 to ride trails in Lake Placid, Wilmington and Elizabethtown. They also spent time paddling, exploring the communities and speaking with local residents to learn what makes this area special.

The mountain bike duo rode the Hardy trails in Wilmington with a group of local mountain bikers and the Blueberry Trail System in Elizabethtown a few days later with riders from that community. “I think the Blueberry trails are our favorite in this part of the Adirondacks,” Mo said. “But the Hardy trails were incredible, too. The entire mountain bike community here is pretty special.”

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Monday, July 11, 2022

“Go Before You Go” Campaign Underway For Second Year

Lake Placid, NY- Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) are continuing their partnership to educate visitors about the importance of being prepared before beginning their Adirondack adventure. The campaign encourages people to visit a Stewart’s Shop to help prepare for their outing.

The “Go Before You Go” campaign comprises videos, along with audio messages and print materials. Video and audio will be seen and heard by those who visit Stewart’s Shops throughout the Adirondacks.

Campaign videos explain the importance of being prepared, encouraging people to stock up with supplies and to visit the restrooms at trailheads or other public spaces before accessing the trails. Audio recordings, played on the Stewart’s Shops outdoor speaker system, share similar messages for those filling their tanks at the gas pumps.

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Thursday, July 7, 2022

Adirondack Route 73 Shuttle Season Starts July 9 in High Peaks

 

On Tuesday, July 5, the New York State Department of Environmental Conservation (DEC), Essex County, town of Keene, and Regional Office of Sustainable Tourism (ROOST) announced the Route 73 shuttle system launched in 2021 will return on Saturday, July 9. The shuttle system helps manage safe, sustainable visitation along the busy Route 73 corridor in the Adirondack High Peaks region. The free shuttle system will operate on weekends and holidays through Monday, Oct. 10, 2022. New this year, additional runs on select weekends in August and October will be piloted from Frontier Town Gateway in North Hudson.

“The Route 73 hiker shuttle provides a valuable resource to visitors of the High Peaks region, allowing safe access to preferred trails while helping to mitigate public safety and environmental concerns related to crowded roadside parking,” said DEC Commissioner Basil Seggos. “This shuttle system is another excellent example of visitor use management actions that benefit visitors, local communities, and our natural resources. I appreciate our partners in the town of Keene, Essex County, and ROOST who worked with us to develop and implement the service again this year.”

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Saturday, July 2, 2022

Makomis Fire Tower to be erected in Speculator this summer

Speculator, NY – The Village of Speculator will soon erect the newly-reconstructed Makomis fire tower near the entrance to the Sacandaga Pathway. It is anticipated to be in place by July 4.

According to Village of Speculator Mayor Jeanette Barrett, this project was solidified after a great deal of planning and hard work.

“The idea of having a fire tower in Speculator has been a long time coming for many people in the area,” said Mayor Barrett.

Preserving the structure and recording its history presents an opportunity to educate people about the history of Adirondack fire towers. Once the fire tower is in place, a kiosk located nearby will highlight the fire tower’s role in the region so that visitors can learn about this important piece of Adirondack history. Mayor Barrett also hopes the fire tower will draw tourists to the area.

The Makomis fire tower was originally a wooden structure, built near the town of North Hudson in 1911. In 1916, the wooden tower was replaced by a steel structure, making it one of the first 11 steel fire towers built in New York State. The fire tower was eventually closed by the NYS Department of Environmental Conservation in 1970. It was dismantled and removed from the mountain top in 1978 by Bruce Vowles and stored for over 30 years at the home of George Barber, a retired surveyor.

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Wednesday, June 8, 2022

40th Annual Tupper Lake Tinman Triathlon set for June 25

Tupper Lake, NY  – The Tupper Lake Tinman Triathlon will take place on Saturday, June 25, beginning at 8 a.m. More than 650 competitors have registered for this year’s race.

The Tupper Lake Tinman Triathlon, sanctioned by USA Triathlon, is one of the most popular races in northern New York. The event features 5 different races: tinman (1.2 mile swim, 56 mile bike, 13.1 mile run); aquabike (1.2 mile swim, 56 mile bike); team relay (1.2 mile swim, 56 mile bike, 13.1 mile run); Olympic (0.94 mile swim, 24 mile bike, 6.2 mile run); and a sprint (0.6 mile swim, 12.4 mile bike, 3.1 mile run).

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Monday, May 23, 2022

Regional Office of Sustainable Tourism Receives New York State Tourism Industry Association Excellence Awards

The Regional Office of Sustainable Tourism (ROOST) has received two awards from the New York State Tourism Industry Association (NYSTIA).

The awards were announced on May 5, in observance of National Travel and Tourism Week, recognizing outstanding initiatives and achievements of New York state’s destination marketing organizations, attractions, and other tourism-related businesses. Categories included marketing campaigns, destination management initiatives, location stewardship, innovation and leadership.

The NYSTIA “Economic Development & Destination Improvement” award recognized ROOST for its transition from a destination marketing organization (DMO) to a destination marketing and management organization (DMMO). “The distinction is significant,” according to James McKenna, CEO of ROOST.  “Historically, the role of organizations like ROOST has simply been to boost the economic impact of tourism for the region. While ROOST continues to do that, it is also focused on its partnerships with local governments, businesses, organizations and community members. These partnerships help to ensure that we develop and support initiatives that enhance the lives of community residents while contributing positively to tourism infrastructure and the tourism economy. ROOST and its partners have forged this partnership to encourage sustainability of the region – economically, socially and environmentally.”

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Wednesday, May 18, 2022

Lake Placid and North Elba Destination Management Plan Developed

The Town of North Elba, the Village of Lake Placid and the Regional Office of Sustainable Tourism (ROOST) have collaborated to develop a destination management plan. This plan will guide efforts of local government, tourism organizations, environmental agencies, economic development initiatives, community organizations, residents and other organizations within the area. Its purpose is to establish regional priorities and guide efforts to balance community, resident and business needs, while enhancing the visitor experience.

Local leaders will be meeting this week to begin discussions regarding implementation of the plan. “This plan offers a guide,” says Derek Doty, Town of North Elba supervisor. “It ensures that North Elba, Lake Placid, and organizations within the area understand and support an overall, long-term plan for the region. The destination management plan helps each entity make its plans in a very deliberate manner based on the agreed upon vision.”

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Thursday, April 28, 2022

Great Adirondack Garage Sale set for Memorial Day weekend, May 27-29

The 2022 Great Adirondack Garage Sale will take place on Memorial Day weekend, May 27 – 29, 2022, within the Adirondack region of upstate New York. The event takes place throughout communities along a 200-mile trail, along New York State Routes 28, 30 and 3.

The annual event has become a popular kick-off to the summer season, with residents and visitors taking advantage of the opportunity to sell and purchase unique household items, gently used furnishings and quirky treasures.

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