Posts Tagged ‘ROOST’

Monday, December 4, 2017

ROOST Hosting Tupper Lake Marketing Review

The Regional Office of Sustainable Tourism (ROOST) has invited all Tupper Lake area municipal leaders, businesses, organizations, and individuals to attend a brief regional destination marketing review, followed by a reception, at Big Tupper Brewing on Thursday, December 7th, from 5 to 6:30 pm.

The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar.  » Continue Reading.


Tuesday, November 28, 2017

New Hamilton Co Marketing Manager

The Regional Office of Sustainable Tourism (ROOST) has announced the addition of Beth Lomnitzer as the Hamilton County Regional Marketing Manager.

In her new part-time position, she is expected to serve as a liaison between community stakeholders, travelers, and ROOST, and support the implementation of destination marketing strategies for the county. » Continue Reading.


Monday, November 27, 2017

Lake Placid Marketing Review Planned

The Regional Office of Sustainable Tourism (ROOST) has invited all interested Lake Placid area municipal leaders, businesses, organizations, and individuals to attend a brief regional destination marketing review, followed by a reception, at the Conference Center at Lake Placid (third floor, Lookout Gallery), 2608 Main Street on Thursday, November 30th from 5 to 6:30 pm.

» Continue Reading.


Tuesday, November 21, 2017

Saranac Lake Region Branding Survey Underway

saranac lake tourism logoThe Regional Office of Sustainable Tourism (ROOST), in cooperation with the greater Saranac Lake community, is engaged in a branding study, and is looking for stakeholders, residents, and visitors to complete an online branding survey.

“The answers will help identify a cohesive, unified brand for the Saranac Lake region,” ROOST’s Saranac Lake Regional Marketing Manager Kelly Brunette said in an announcement to the press. » Continue Reading.


Monday, October 30, 2017

Champlain Regional Destination Marketing Review Planned

roost to host adirondack destination marketing solutionThe Regional Office of Sustainable Tourism (ROOST) has invited all Lake Champlain region municipal leaders, businesses, organizations, and individuals to attend a short regional destination marketing review, followed by a reception on Thursday, November 2 from 5 to 6:30 pm.

The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. » Continue Reading.


Tuesday, October 24, 2017

ROOST Hosting Saranac Lake Destination Marketing Review

roost to host adirondack destination marketing solutionThe Regional Office of Sustainable Tourism (ROOST) has invited all interested Saranac Lake area municipal leaders, businesses, organizations, and individuals to attend a short regional destination marketing review, followed by a reception, at the Saranac Lake ROOST office, 193 River Street, on Thursday, October 26th from 5 to 6:30 pm.

The agenda will include a brief presentation by ROOST staff, time for Q&A, followed by a networking opportunity with light refreshments and a cash bar. » Continue Reading.


Wednesday, September 20, 2017

Annual Adirondack Tourism Study Expanded, Results Posted

The latest Leisure Travel Information Study results provide comprehensive traveler demographic insight for the Adirondacks’ Essex, Franklin and Hamilton counties.

For the 13th year in a row, the Regional Office of Sustainable Tourism (ROOST) contracted an independent third party to conduct a Leisure Travel Information Study. This year, ROOST again engaged PlaceMaking researchers to conduct the study, which includes a regional return on marketing investment analysis, plus extensive traveler data for Essex, and for the first time, Franklin and Hamilton counties as well. » Continue Reading.


Wednesday, August 16, 2017

New Tupper Lake Regional Marketing Manager Named

Tupper Lake LogoThe Regional Office of Sustainable Tourism (ROOST) has announced the promotion of Katie Stuart to the position of Tupper Lake Regional Marketing Manager.

In her new role, Stuart is expected to serve as a liaison between community stakeholders, travelers, and ROOST, and supports the implementation of marketing strategies for the Tupper Lake area. She was introduced to destination marketing via an internship at ROOST during the summer of 2015, and after graduating from Keuka College in 2017, joined ROOST full time as Tupper Lake/Hamilton County Marketing Assistant. She now fills the role formerly held by Michelle Clement, who was promoted to ROOST Director of Marketing in July. » Continue Reading.


Wednesday, August 2, 2017

35th Tupper Tinman Triathlon Economic Impact Survey Results

Overhead view of Flanders Park during the 2017 Tupper Lake Tinman competition2017 Tupper Lake Tinman participants contributed $398,927 in direct spending to the region according to a survey sponsored by the Tupper Lake Chamber of Commerce and the Regional Office of Sustainable Tourism (ROOST). The survey was distributed to this year’s race participants via email, in their race packet and on the event website.

One of the longest-running triathlons in the U.S., the race celebrated its 35th year with a field of 594 athlete participants on June 24th. The race is sponsored by the Tupper Lake Chamber of Commerce.

» Continue Reading.


Friday, July 28, 2017

ROOST Hires Lake Placid-Whiteface Marketing Manager

Catherine Ericson The Regional Office of Sustainable Tourism (ROOST) has announced the addition of Catherine Ericson as the Lake Placid and Whiteface Regional Marketing Manager.

Ericson has been on the job a few weeks and is serving as a liaison between community stakeholders, travelers, and ROOST, and supports and coordinates destination marketing strategies for the two regions. She oversees the destination websites, LakePlacid.com and WhitefaceRegion.com, and is responsible for the regions’ social media marketing.  » Continue Reading.


Wednesday, April 5, 2017

New Inlet Destination Website Launched

The Regional Office of Sustainable Tourism (ROOST), in conjunction with the Town of Inlet, has announced the launch of the destination website inletny.com.

Focusing on Inlet’s natural beauty and amenities, the site aims to promote the many leisure experiences available to travelers. They can scroll through an comprehensive list of lodging and dining options, activities, and events in order to customize their trip. The site is also a resource for residents and contains links to professional services in and around Inlet, community events, and more. » Continue Reading.


Thursday, March 9, 2017

Downtown Saranac Lake Seeks Input On Shopping District

The Saranac Lake Downtown Advisory Board is surveying locals, seasonal residents and visitors to provide input on possible improvements or expansions to the downtown retail area.

A brief online survey asks participants to identify potential under-served business markets. Among other questions, the survey asks consumers what products they would like to be able to purchase in Downtown Saranac Lake that is not available, and if there is a type of business that would positively contribute to the district. » Continue Reading.


Monday, March 6, 2017

Registration Open for 2017 Adirondack Destination Marketing Summit

The Regional Office of Sustainable Tourism (ROOST) has invited all businesses, organizations, and interested individuals to attend the second annual Adirondack Destination Marketing Summit at the Conference Center at Lake Placid from 8 am to 4 pm on March 14, 2017.

The daylong workshop will consist of sessions led by industry experts on various disciplines of marketing, including understanding changing customer demographics, personalizing the traveler experience, using photos and video on social media platforms, finding opportunities to collaborate, and analyzing tourism trends. » Continue Reading.


Tuesday, January 31, 2017

Tupper Lake Assisting Businesses With Digital Curb Appeal

Tupper Lake Branding LogoThe town of Tupper Lake has announced that it will be assisting businesses in improving their “digital curb appeal” through website upgrades and digital marketing training.

The digital marketing training will come in the form of a free two-part digital marketing workshop presented by AdWorkshop and the Regional Office of Sustainable Tourism (ROOST). » Continue Reading.


Monday, January 23, 2017

ROOST Announces 2017 Board of Directors

roost annual meeting`The Regional Office of Sustainable Tourism (ROOST) has announced its 2017 Board of Directors. ROOST elected three new, reelected five current board members, and elected officers.

The new slate was announced at ROOST’s Winter Social at Big Slide Brewery and Public House in Lake Placid, which was attended by ROOST staff, board members, businesspeople, and elected officials from throughout ROOST’s eight Adirondack regions. » Continue Reading.


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