Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) are partnering this summer and fall to educate visitors on backcountry preparedness. As part of the Love Your ADK campaign, there will be messages aired at Stewart’s Shops locations about using the restroom before heading out to the trailhead and making sure adequate supplies are packed.
Posts Tagged ‘ROOST’
Visitation and social trends during 2020 were noticeably different in some areas due to the COVID-19 pandemic. Visitation by respondents from New York State jumped to 79%. With the border closing and travel restrictions, only 2% of respondents indicated visiting from Canada, and only 5% of out-of-state visitation was from outside the Northeast.
The Regional Office of Sustainable Tourism (ROOST) contracted with an independent third-party research firm, PlaceMaking, to conduct the 2020 Leisure Travel Study (LTS), which includes a regional return on marketing investment analysis, plus traveler data for Essex and Hamilton counties.
New research conducted by Camoin 310 of Saratoga Springs for the Regional Office of Sustainable Tourism (ROOST) in Lake Placid and the Economic Development Corporation of Warren County (EDC) shows there is a strong interest for relocation to the Adirondacks across all income brackets in the Regional Market Area. This area includes New York, Connecticut, Massachusetts, Pennsylvania, Vermont, New Hampshire, and New Jersey.
About the survey: A total of 6,733 responses were collected and analyzed by Camoin 310 from January 19, 2021 to January 29, 2021. More than 80% of respondents now live in the Northeast, but there were responses from as far away as Florida, California, Texas, Colorado, Missouri, Minnesota, and Oregon, as well as international locations.
The Regional Office of Sustainable Tourism (ROOST) is conducting a short survey to help refine the destination marketing message for the Lake Champlain Region.
The Lake Champlain Region comprises the towns of Keeseville, Willsboro, Essex, Lewis, Elizabethtown, Westport, Moriah/Port Henry, Crown Point, and Ticonderoga in Essex County, New York.
The survey is designed to better understand what motivates people to live, work, and play in the region. Respondents are asked questions about the quality of particular activities, such as hiking, fishing, history experiences, and dining out. One example question asks respondents to describe the Lake Champlain Region to a friend.
The Regional Office of Sustainable Tourism (ROOST) recently partnered with Warren County Economic Development Corporation (EDC) to commission a survey to determine the desire for potential new year-round residents to the Adirondacks. Camoin 310 of Saratoga Springs designed the survey and will compile the results. Click here for the survey link.
(UPDATE on 2/1/21: The survey is closed. Stay tuned for future updates on the results.)
The Regional Office of Sustainable Tourism (ROOST) has launched a Tupper Lake Triad paddling challenge.
While hiking challenges have continuously grown in popularity throughout the Adirondacks, so has the Triad in Tupper Lake. Since 2014, more than 5,000 people have completed the Tupper Lake Triad hiking challenge. To build off of the success of the hiking challenge, a committee including ROOST, community leaders, and business owners have worked to establish the Tupper Lake Paddling Triad.
Paddlers are invited to complete what is believed to be the first water-based challenge within the Adirondack Blue Line. By completing three paddles near Tupper Lake, adventurers can earn a sticker, patch, and inclusion on the finisher roster.
In a survey of more than 1,000 Adirondack residents, two-thirds thought it was safe to move around their own community, and 45 percent said it was safe to welcome back tourists and visitors
Prior to phase 3 of New York States reopening process, ROOST (The Regional Office of New York Tourism) released a Resident Sentiment Survey to gain a better understanding of the comfort level of North Country residents regarding reopening the economy and getting society back on track.
The Regional Office of Sustainable Tourism is launching a Community Jumpstart initiative, which is intended to bring local businesses into the spotlight and encourage their patrons to enjoy their favorite spots.
ROOST is promoting businesses that are reopening post COVID-19 and expanding their operations in order to ease the transition into Phase 3, and later reopenings to come. Discounts, stay-cation packages, and featured products are all being offered. Businesses of all types are encouraged to participate and there is no charge for doing so.
The Schroon Lake Region has gotten a new look and identity online, due to a rebranding effort done in collaboration with the Regional Office of Sustainable Tourism (ROOST) along with the communities of Minerva, Newcomb, North Hudson and Schroon Lake.
Working in partnership with elected officials, businesses, and the Schroon Lake Chamber of Commerce, the newly named “Adirondack Hub,” highlights the region as a destination for tourism and recreation. The re-branding comes with the creation of a new website — http://www.adirondackhub.com — and new logo with matching marks for each town. » Continue Reading.
In order to emphasize the Leave No Trace principle, the Regional Office of Sustainable Tourism (ROOST) has created the “Love Your ADK” business toolkit.
The pledge and accompanying hashtag (#LoveYourADK) will spread awareness via websites and social media to ensure those who retreat to the Adirondacks are respectful of our ecosystem. This includes a commitment to check for invasive species, and to respect the wildlife and residents by following the 7 Leave No Trace principles.
ROOST recently released its “Adirondack Tourism Strategy: Pathway Forward,” outlining strategies and approaches to transform the way it markets the northern Adirondack region as the state begins to move toward eventual economic reopening, including resumed travel activity.
A new campaign aims to educate and inspire users of the Adirondack Park to recreation in an environmentally responsible way. The “Love Your ADK pledge” and corresponding website has been organized and launched in a collaboration of the Adirondack Mountain Club, Adirondack Council, New York Department of Environmental Conservation, and the Regional Office of Sustainable Tourism (ROOST).
The Pledge is a list of eight values which tourists, visitors, and residents are asked to consider while in the Adirondacks. Taking the pledge indicates the user’s commitment to follow the principles of the pledge, to support responsible environmentally friendly recreation, and to learn and follow “Leave No Trace” guidelines.
To participate in the pledge and learn more, go to https://www.loveyouradk.org/pledge
It offers a gift shop, maps and information about the various events of the 10-day festival and serves as a central planning resource for visitors and residents. » Continue Reading.
Snowmobilers in the Adirondacks will now have access to an interactive trail map on their phone to better plan their outdoor riding adventures in one of the largest trail networks in New York State.
The new, free Adirondacks, USA snowmobile app contains information about the trails in Essex, Franklin and Hamilton counties, and nearby gas stations, stores, restaurants and lodging properties that welcome sledders. Additional trails in neighboring counties are expected to be eventually be added to provide a more comprehensive map. » Continue Reading.