Posts Tagged ‘Tourism’

Wednesday, August 17, 2022

ROOST Releases 2021 Leisure Travel Study Results

LAKE PLACID, NY  – The Regional Office of Sustainable Tourism has released the results of its 2021 Leisure Travel Study, which analyzes non-business travel to Lake Placid, Essex and Hamilton counties, along with the adjacent communities of Tupper Lake and Saranac Lake.

The leisure travel study is conducted each year to identify travel trends, gauge the impact of marketing initiatives and implement data-driven decisions.

“We base our marketing decisions on available data, insights and trends so that we can optimize results,” said James McKenna, CEO, Regional Office of Sustainable Tourism. “This survey continues to provide information that allows us to better understand leisure travelers in our region.”

» Continue Reading.


Monday, July 4, 2022

The Rebranding of American Wilderness, as seen through historic postcards

historic postcard

By Margie Amodeo

In his “Essay on American Scenery,” Thomas Cole wrote that whether an American “beholds the Hudson mingling water with the Atlantic – explores the central wilds of this vast continent, or stands on the margins of distant Oregon, he is still in the midst of American scenery – it is his own land; its beauty, its magnificence, its sublimity – all are his; and how undeserving of such a birthright, if he can turn towards it an undeserving eye, an unaffected heart!”

Those who read the Adirondack Almanack regularly know it is not revolutionary to write that tourism in the Adirondacks became a model for tourism in the American consciousness. What has made such an impression on me, scanning over 1,200 postcards as a part of a digitization project in the Adirondack Research Library at the Kelly Adirondack Center of Union College, is how inextricably linked Adirondack tourists’ experiences are with American identity. 

» Continue Reading.


Monday, July 5, 2021

ROOST releases 2020 Leisure Travel Study results

ROOST leisure travel study

Visitation and social trends during 2020 were noticeably different in some areas due to the COVID-19 pandemic. Visitation by respondents from New York State jumped to 79%. With the border closing and travel restrictions, only 2% of respondents indicated visiting from Canada, and only 5% of out-of-state visitation was from outside the Northeast.

The Regional Office of Sustainable Tourism (ROOST) contracted with an independent third-party research firm, PlaceMaking, to conduct the 2020 Leisure Travel Study (LTS), which includes a regional return on marketing investment analysis, plus traveler data for Essex and Hamilton counties.

» Continue Reading.


Thursday, April 29, 2021

History Matters: Claiming Home


These days it seems like everyone wants to call the Adirondacks home. During the pandemic, closed-in city spaces have lost their allure. It’s a repeat of Saranac Lake’s tuberculosis years, when tens of thousands of people came here from around the world in search of the fresh air cure. When you want to avoid germs, a place with more trees than people is a good bet.
Mohawks picking berries in the Adirondacks. Illustration by John Fadden.

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Thursday, December 3, 2020

Adirondack roads get $32.5M facelift

$18.5 Million Resurfacing Project on Route 28 in Hamilton County from Eagle Bay to Blue Mountain Lake Enhances Safety and Supports Tourism 

Additional Projects Totaling $14 Million Resurface 172 Lane Miles of Pavement in St. Lawrence, Franklin and Clinton Counties   

Governor Andrew M. Cuomo has announced the completion of a series of roadway resurfacing projects totaling $32.5 million throughout the North Country. The projects were led by the Department of Transportation and consisted of the resurfacing of a 25.4 mile stretch of State Route 28 from Eagle Bay to Blue Mountain Lake in Hamilton Country. This section of Route 28 is part of the Central Adirondack Trail Scenic Byway and connects many popular areas for recreation and tourism. 172 lane miles of pavement on 20 state highways in St. Lawrence, Franklin, and Clinton counties were also restored due to a $14 million investment.

» Continue Reading.


Sunday, November 22, 2020

Marketing funds available for Franklin County tourism businesses

Saranac Lake Village Farmers Market courtesy Regional Office of Sustainable TourismFranklin County Economic Development Corp. (FCEDC), formerly the Franklin County Local Development Corporation, is the county’s economic development organization, and as of 2020, its destination management organization. Tourism is one of the region’s largest industries and we have set out to do tourism differently, by integrating it more fully into broader economic development efforts.

» Continue Reading.


Monday, July 27, 2020

Online Survey Predicts High Tourism in the Lake George Area for Upcoming Months

Businesses in the Lake George area may be heading into their busiest months of 2020. Almost 62 percent of nearly 6,000 customers responded, in a recent online survey, planning to visit in August or the fall. The survey results came in as the region continues to experience an unexpectedly strong July.

The online survey was conducted by Warren County Tourism, Mannix Marketing, and the Lake George Regional Chamber of Commerce & Convention and Visitors Bureau (LGRCC&CVB) offering participants prizes in order to collect information on tourism in the area.

» Continue Reading.


Saturday, June 27, 2020

Survey: Adirondackers split on welcoming back visitors

In a survey of more than 1,000 Adirondack residents, two-thirds thought it was safe to move around their own community, and 45 percent said it was safe to welcome back tourists and visitors

Prior to phase 3 of New York States reopening process, ROOST (The Regional Office of New York Tourism) released a Resident Sentiment Survey to gain a better understanding of the comfort level of North Country residents regarding reopening the economy and getting society back on track.

» Continue Reading.


Monday, June 22, 2020

ROOST Launches Community Jumpstart

The Regional Office of Sustainable Tourism is launching a Community Jumpstart initiative, which is intended to bring local businesses into the spotlight and encourage their patrons to enjoy their favorite spots.

ROOST is promoting businesses that are reopening post COVID-19 and expanding their operations in order to ease the transition into Phase 3, and later reopenings to come. Discounts, stay-cation packages, and featured products are all being offered. Businesses of all types are encouraged to participate and there is no charge for doing so.

» Continue Reading.


Saturday, May 30, 2020

#LoveYourADK business toolkit available online

In order to emphasize the Leave No Trace principle, the Regional Office of Sustainable Tourism (ROOST) has created the “Love Your ADK” business toolkit.

The pledge and accompanying hashtag (#LoveYourADK) will spread awareness via websites and social media to ensure those who retreat to the Adirondacks are respectful of our ecosystem. This includes a commitment to check for invasive species, and to respect the wildlife and residents by following the 7 Leave No Trace principles.

» Continue Reading.


Wednesday, May 27, 2020

Should the Adirondacks discourage visitation during COVID-19?

Prospect Mountain Veterans Memorial Parkway in Lake GeorgeEditor’s note: As the coronavirus pandemic swept New York this spring, Adirondack Explorer staff asked those who know and love the Adirondacks for opinions on the upcoming season. Their timing spanned late-March to mid-April, and a roundup of online and emailed submissions were published in the May/June 2020 issue of the Adirondack Explorer magazine (subscribe here). What follows is some of the responses. With Memorial Day behind us, we feel this conversation continues to be one worth having. We welcome your thoughts in the comments below.

It’s Debatable: Should the Adirondacks discourage visitation during COVID-19?

» Continue Reading.


Monday, March 16, 2020

High Peaks Shuttles: Visitor Needs and Resource Protection

Blueberry Mountain Trail signPeter Bauer’s recent article arguing that the State is facilitating unlimited access to the High Peaks raised some interesting points. Among those points was the idea that shuttle buses for hikers will result in potentially unprecedented usage levels of already popular hiking trails. This jibes with concerns I have heard from others that shuttles will lead to even greater activity in the High Peaks, when instead we should be limiting access to protect the Wilderness. » Continue Reading.


Thursday, March 12, 2020

Current Adirondack Outdoor Conditions (March 12)

adk conditions 3-12This weekly report of outdoor recreation conditions in the Adirondacks is compiled each Thursday afternoon and updated on Friday.

Contribute Your Knowledge: Add a comment below, or send your observations, corrections, updates, and suggestions to adkalmanack@gmail.com.

Learn and practice the seven Leave No Trace principles. Plan ahead and prepare. Carry out what you have carried in. Do not leave gear, food, or other items at lean-tos and campsites. Take the free online Leave No Trace course here.

BE PREPARED! Start slow, gain experience. Carry proper safety equipment and weather protection and bring plenty of water and lights, and a map. When on the trail, stay together, monitor the time, and be prepared to turn back. Be prepared to spend an unplanned night in the woods in cold temperatures. Accidents happen to the most experienced people. Always carry food, a space blanket, emergency whistle, first aid kit, fire making tools, extra clothing layers and socks, a map and compass, and the knowledge to use them. Inform someone of your itinerary and before entering the backcountry or launching a boat check the National Weather Service watches, warnings, and advisories here. Follow Adirondack weather forecasts at Burlington and Albany and consult the High Elevation, Recreation, or Lake Champlain forecasts.

March 12th, 2020 – SPECIAL NOTICES » Continue Reading.


Thursday, February 27, 2020

Current Adirondack Outdoor Conditions (2/27)

adirondack conditions 2-27This weekly report of outdoor recreation conditions in the Adirondacks is compiled each Thursday afternoon and updated on Friday.

Contribute Your Knowledge: Add a comment below, or send your observations, corrections, updates, and suggestions to adkalmanack@gmail.com.

Learn and practice the seven Leave No Trace principles. Plan ahead and prepare. Carry out what you have carried in. Do not leave gear, food, or other items at lean-tos and campsites. Take the free online Leave No Trace course here.

BE PREPARED! Start slow, gain experience. Carry proper safety equipment and weather protection and bring plenty of water and lights, and a map. When on the trail, stay together, monitor the time, and be prepared to turn back. Be prepared to spend an unplanned night in the woods in cold temperatures. Accidents happen to the most experienced people. Always carry food, a space blanket, emergency whistle, first aid kit, fire making tools, extra clothing layers and socks, a map and compass, and the knowledge to use them. Inform someone of your itinerary and before entering the backcountry or launching a boat check the National Weather Service watches, warnings, and advisories here. Follow Adirondack weather forecasts at Burlington and Albany and consult the High Elevation, Recreation, or Lake Champlain forecasts.

February 27th, 2020 – SPECIAL NOTICES » Continue Reading.


Wednesday, February 26, 2020

Viewpoint: State Facilitating Unlimited Access to High Peaks

It seems pretty clear at this point that the state agencies that manage the High Peaks Wilderness Area, and adjacent Wilderness areas, are not interested in limiting public use.

The state is investing in new parking areas, new hiking trails, and a new hiker transportation system that are all designed to facilitate ever-higher levels of public use in the High Peaks, not limit it.

Consider the change underway at Cascade Mountain.

» Continue Reading.



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