Posts Tagged ‘Tourism’

Wednesday, July 17, 2013

Tourism Tips: Marketing Your Adirondack Business

colortvIs retention the new customer acquisition?

It costs 6 times as much to find a new customer as it does to retain an existing customer (Understanding Customers by Ruby Newell-Legner). And according to Marketing Metrics, the probability of selling to an existing customer is 60-70%, but the probability of selling to a new prospect is 5-20%.

I’ve written previously about the ongoing efforts of tourism marketing professionals to promote the Adirondack region as a destination. From the I Love New York program to the Adirondack Regional Tourism Council to each County’s designated Tourism Promotion Agent (TPA), there are ongoing, comprehensive marketing strategies being implemented, with measurable results that are utilized to inform future efforts.

I’m sure it’s consistent in the other Adirondack counties, but as the accredited destination marketing organization for Essex County, we hear from individual businesses asking us to help them with marketing all of the time. And we do. Of course, we also develop programs and mechanisms for individual businesses to promote themselves within the framework of our overall regional marketing strategies. » Continue Reading.


Thursday, June 13, 2013

2012 Adirondack Tourism Study Released

Roost logoVisitors to the Adirondack region were outdoors oriented, preferred hotel accommodations to other types, and spent $82 for every occupancy tax dollar spent on marketing in 2012, according to the latest leisure travel information study.

For the tenth year in a row, the Lake Placid CVB / Regional Office of Sustainable Tourism (ROOST) contracted an independent third party to conduct a Leisure Travel Information Study. For the last two years, ROOST engaged PlaceMaking to conduct the survey applying the same methodology as in the previous years (conducted by the Technical Assistance Center at SUNY Plattsburgh).

The Lake Placid CVB / Regional Office of Sustainable Tourism is the accredited destination marketing organization (DMO) responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public. » Continue Reading.