Posts Tagged ‘Tourism’

Monday, November 11, 2013

Public Lands: How Does Your Town Rank?

adkHamletBuffersSortI’ve often heard people say that there’s either too much or not enough public land in the Adirondacks.  I thought I’d crunch some numbers and let readers explore the data for themselves:

I put together a map visualization that shows the relative proportion of public land, trails and lean-to’s around the interior hamlets of the park.  The land classification figures are probably very accurate, as they are derived from the Adirondack Park Agency’s Land Classification and Land Use map.   If you notice some strange numbers for biking and horse trails its because these trail types have not been as diligently classified in the DEC trails database as hiking and snowmobile trails.

» Continue Reading.


Saturday, October 26, 2013

A Guide to the Saranac Lake 6er Challenge

saranac6Jessica Seem brought her two sons to the Adirondacks for vacation this summer after reading on the Internet about the Saranac Lake 6er challenge. They drove 260 miles from central Massachusetts and spent the next several days climbing six smallish mountains near the village of Saranac Lake.

Thanks to a tourism initiative begun by the village in May, hikers who climb all six peaks earn a patch and the right to ring the 6er bell at downtown’s Berkeley Green. The peaks range in height from 2,452 feet (Baker Mountain) to 3,322 feet (McKenzie Mountain). In between are Haystack, Scarface, St. Regis, and Ampersand mountains.

Seem and her sons—Elliot Walsh, ten, and Casey Seem, seven—finished their 6er round on Baker on the edge of the village. “Ampersand was my favorite,” Elliot said. “It was nice and scrambly, and the view was great.”

Younger brother Casey had been reluctant to climb all six until his mother promised him an ice-cream sundae. Asked what flavor he planned to get, he replied, “Whatever they have!”

Mayor Clyde Rabideau said he is pleased with the popularity of the 6er challenge. “It’s catching on,” he remarked. “It’s family friendly.” » Continue Reading.


Wednesday, October 23, 2013

The 2012 American Camping Report Released

Number of Camping TripsThe 2012 American Camper Report provides detailed data and analysis on camping trends throughout the United States. The report presents information on overall participation, preferences, buying behavior and the future of camping.

The report makes a broad definition of camping to include everything from ‘Glam Cabin Camping’ to sleeping overnight in the backyard with your kids, but it has some interesting data none-the-less. » Continue Reading.


Saturday, September 14, 2013

Commentary:
Preserving and Promoting Adirondac and the Upper Works

Signage at Blast FurnaceToday I conclude my series on Adirondac the the McIntyre Mines.  The deserted village of and the remains of the operation at Upper Works make for an evocative Adirondack destination.  Though this abandoned settlement’s historically significant mining heritage is known among locals, history buffs, and High Peaks backpackers who use the Upper Works trailhead, it is by no means widely known, or even somewhat known.   There are great benefits to be had if this fact changes.

When the Open Space Institute purchased the Tahawus Tract from NL Industries they put a terrific plan in place to designate the area containing Adirondac and the 1854 blast furnace as a historic district.  Work began some years ago to stabilize and preserve the furnace, the one original village building, McMartin House (or MacNaughton Cottage)  and the cemetery.  However the work has taken years and  I hear through the grapevine that funding is an obstacle.  As a result the implementation of the historic district has been slow.  » Continue Reading.


Wednesday, July 17, 2013

Tourism Tips: Marketing Your Adirondack Business

colortvIs retention the new customer acquisition?

It costs 6 times as much to find a new customer as it does to retain an existing customer (Understanding Customers by Ruby Newell-Legner). And according to Marketing Metrics, the probability of selling to an existing customer is 60-70%, but the probability of selling to a new prospect is 5-20%.

I’ve written previously about the ongoing efforts of tourism marketing professionals to promote the Adirondack region as a destination. From the I Love New York program to the Adirondack Regional Tourism Council to each County’s designated Tourism Promotion Agent (TPA), there are ongoing, comprehensive marketing strategies being implemented, with measurable results that are utilized to inform future efforts.

I’m sure it’s consistent in the other Adirondack counties, but as the accredited destination marketing organization for Essex County, we hear from individual businesses asking us to help them with marketing all of the time. And we do. Of course, we also develop programs and mechanisms for individual businesses to promote themselves within the framework of our overall regional marketing strategies. » Continue Reading.


Thursday, June 13, 2013

2012 Adirondack Tourism Study Released

Roost logoVisitors to the Adirondack region were outdoors oriented, preferred hotel accommodations to other types, and spent $82 for every occupancy tax dollar spent on marketing in 2012, according to the latest leisure travel information study.

For the tenth year in a row, the Lake Placid CVB / Regional Office of Sustainable Tourism (ROOST) contracted an independent third party to conduct a Leisure Travel Information Study. For the last two years, ROOST engaged PlaceMaking to conduct the survey applying the same methodology as in the previous years (conducted by the Technical Assistance Center at SUNY Plattsburgh).

The Lake Placid CVB / Regional Office of Sustainable Tourism is the accredited destination marketing organization (DMO) responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public. » Continue Reading.



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