I don’t actually remember the first time I saw single-serving bottles of water for sale. But I do remember thinking that it was crazy! Who would pay for water?
Was I ever wrong! According to the Beverage Marketing Corporation, which provides management consulting, research, and advisory services to the global beverage, food, and consumer packaged goods industries, worldwide bottled water volume in 2016 was 12.8 billion gallons. That’s more than 246,000,000 gallons a week and an increase of nearly 9% over 2015 volume. Around the world, we now drink as much bottled water as we do packaged milk. Or beer. And bottled water now surpasses carbonated soft drinks as the largest beverage category in the United States; a major milestone; with all but 1% of it sourced domestically. » Continue Reading.