The Regional Office of Sustainable Tourism (ROOST) has announced the addition of Catherine Ericson as the Lake Placid and Whiteface Regional Marketing Manager.
Ericson has been on the job a few weeks and is serving as a liaison between community stakeholders, travelers, and ROOST, and supports and coordinates destination marketing strategies for the two regions. She oversees the destination websites, LakePlacid.com and WhitefaceRegion.com, and is responsible for the regions’ social media marketing. » Continue Reading.
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