It all started in August. The media inquiries about Lake Placid’s Olympic heritage have increased by the day as we get closer to the games in Sochi. Many want photos, or to visit to write or film a news story, and most want to know what impact hosting the games has had on Lake Placid in general.
As communications director for the region’s destination marketing organization, my job is to support our efforts to drive overnight visitation, and implement promotional messaging that is based on research. And through that research, we know that the biggest driver of overnight visitation to Lake Placid and the Adirondacks is outdoor recreation – hiking, paddling, cycling and the like – hands down. However, for a couple of months every four years, I prepare to spend a lot of time responding to the expected influx of Olympic-themed media requests. » Continue Reading.